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Sports, recreation and fitness sub-sector: Labour market profile and change drivers report

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This report supplies a labour market profile of the Sports, Recreation and Fitness Sub-Sector. Sport, fitness and recreation plays an important role in promoting a nation's well-being, general health and social cohesion. The National Development Plan (NDP) recognises the importance of sports, fitness and recreation and treats it as a cross-cutting issue, with education, health and nation building. The NDP2 states that all communities should have access to sports facilities and encourage the formation of amateur leagues. Local authorities can also promote exercise by ensuring that urban roads have proper pavements, developing cycle lanes, and installing traffic calming measures. The plan proposes an initiative to encourage South Africans to walk, run, cycle or play team games. Expanding opportunities for participation in sports will help to ensure sports teams represent all sectors of society. It will also ensure that South Africa produces results that match its passion for sport. Sports, fitness and recreation is also an economic sector in its own right that contributes to employment, social and economy of a nation. The business of sports is not just about the game being played but about sponsorship, marketing, eventing, travel, tourism and hospitality. The sport industry creates direct economic benefits through employment creation, revenue from events, consumables and general taxation. Sport can be considered a composite sector that contributes to hospitality and tourism, to the textile industry through manufacture of sport clothing and to employee productivity through improved health.3 It involves the media, sponsors, facility construction and infrastructure, refreshments and food, merchandising, insurance, event management, emergency services, transportation as well as security and traffic control.

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